Sertoma Renews Commitment To Community With New Brand
FOR IMMEDIATE RELEASE
SERTOMA RENEWS COMMITMENT TO COMMUNITY WITH NEW BRAND
(KNOXVILLE, TENNESSEE, March 14, 2020) – Sertoma, formerly known as Sertoma Center, is launching a new brand, tagline, and shortened name to better represent the vision and values of the organization. Sertoma’s new brand design and the addition of a tagline renews their longstanding commitment to uplift and enrich the lives of individuals with intellectual and developmental disabilities. The rationale for the renewed logo and added tagline was to ensure awareness of their mission and continued commitment to both their immediate community of persons served and the greater Knoxville community. “Our new tagline simply reestablishes visually the emotional and deep-rooted commitment we have always had for the intellectually and developmentally disabled of our shared Knoxville community,” said Sertoma’s CEO, Lee Freeman. Sertoma supports the greatest level of independence and community immersion, mainly providing services beyond the doors of the original center. The word “Center” in the former name was removed in order to emphasize this community-based approach. “Everyone deserves a chance to live a full life. A life that values work, relationships, and the dignity of life well-lived. Through no fault of their own, our adults need the support of their community. We will continue to help fulfill their same desires and needs that we all share to live a life of purpose and promise,” commented Sertoma’s CEO, Lee Freeman. When you donate financially or volunteer time to Sertoma, you contribute to a sustainable future for individuals with intellectual disabilities. Your gift allows them to continue the same exemplary care and services that Sertoma has delivered since 1961.
Sertoma provides programs and services that empower adults with intellectual disabilities to achieve their fullest potential. Serving over 135 individuals, Sertoma is dedicated to offering the highest quality residential, vocational and social services to persons served. To learn more, visit: sertoma.com.